Digital Marketing
1800 Students taken this course
Paper Code - Digital Marketing
Duration
Fee
Outlines
NOTE:
1. Above fee is applicable in class / Group study.
2. Fee package will be Different for one on one session & International Students.
About this Course
Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel.
Modes of Trainings Available:
- Online Training
- Class Room Training
- One to One Training
- Regular and Weekend Training
Course Content
What you will be able to do after this course:
- Create Converting Facebook Ads for any kind of business
- Create Ads on Google
- Management & Handling of Social Media Accounts
- Product or Service based targeted Keyword Research
- Create a full-fledge E-Com business plan
- Be able to work as a Freelancer
- Get hired as a High Paying Digital Marketing Executive
Google Ads Outline: (Google Ads Essentials)
- Why we use Google Ads
- Power of Google Ads
- Difference between Organic Traffic and Paid Traffic
- Google Ads Account Setup
- Role of Ad-Rank in Google Ads Auction
- Role of Bidding in Google Ads Auction
- Role of Quality Score in Google Ads Auction
- Creation of Google Ads Account
- Learn about Different Ad Types in Google
- Brief about Google Ads structure
- Learn about Google Ads Manager
- Difference between Keyword & Queries/Search Terms
- Complete Keyword Research (Research, Planning, Organization)
- Keyword Match Types (Broad Match, Phrase Match, Exact Match)
- What are Negative Keywords?
- How to use negative keywords?
- Learn about different campaign Goals
- How campaign goals help us in advertising
- Complete Search Ad Setup
- Intro to Location Targeting & Language Targeting
- Different types of Location Targeting
- Concept of potential reach in Location targeting
- Adding bulk Location
- All advanced Location
- Concept of Language Targeting
- Manual & Automated Bidding
- Bidding Strategies in Google Ads
- Learn About Ad Schedule
- Ad Rotation settings in Google Ads
- Meaning of Ad Rotation Settings in Google Ads
- Ad Extensions in Google ads
- Different types of Ad Extensions in Google Ads
- How to use Different Ad Extensions in Google Ads
- What is URL Tracking Template
- How to set URL Tracking Template
- What is GCLID in Google Ads
- What is the meaning of Google ads click identifier
- What is a conversion in Google ads
- Why it is important to define conversions in Google Ads
- How to define Conversions in Google Ads
- How to set conversions in Google ads
- How to create conversions in Google ads using GTM
- What is remarketing Audience in Google Ads
- Creating website based Remarketing Audience in Google Ads
- YouTube & Customer Match Remarketing Audience
- Remarketing Audience using GA4
- RSLA
- Making a Complete search ad in Google Ads
The Supreme Facebook Ads Course
- Introduction to Facebook Marketing
- How Facebook Algorithm Works
- Facebook Ads Manager & Business Manager
- Understanding Facebook Ads Structure
- Facebook Ads Formats
- Facebook Ads Policies
- Facebook Page Creation
- Types of Facebook Pages
- Facebook Page SEO & Optimization
- Facebook Page Post types
- Why Groups are important
- Setting up business manager (Account Creation)
- Add Assets to Business Manager (Page, Ad Account, Pixel)
- Setup Billing in Business Manager
- Get or Give Access to Business Manager
- A brief overview of Events Manager
- Understanding Facebook Pixel & Its Benefits
- Installing Facebook Pixel on website
- Understanding CAPI (Conversion API)
- How to setup aggregated Events
- Setting up Commerce account & Catalog
- Connect Catalog with website
- Facebook Shop
- IOS update and its Effects
- How Conversion API helps to counter IOS Update
- Learning About different types of campaign objectives
- Setting up Campaign Adset and Ad
- Discussing different features in Campaign Level, Ad-Set Level & Ad-Level
- How to duplicate Campaigns, Adset and A
- What are custom audiences
- How to create custom audiences
- What are lookalike audiences and how to create
- How to create a Persuasive Facebook Ad
- Facebook Image ads fundamentals
- Why you should use videos in ads
- How to write Ad Copies
- Learning about Facebook Ads Strategies
- Discussing different Facebook Ads strategies
- How you can create your own Facebook Ads strategies
- Design Funnel (TOFU ~ MOFU ~ BOFU)
- Spy on your competitors Ads (Facebook Ads Library)
- Who is your Competitor targeting
- Create Creatives with Canva
- How to write Ad Copies instantly within 1 minutes
- Automated Rules
- Learn Key Terms in Facebook Ads
- Data Analysis
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